Every time someone discovers the brand, the first question they ask us is:
“What does 'Shaeri' mean?”
“Shaeri” has several meanings in different languages. It may be spelled differently depending on the language and alphabet, but it's pronounced almost the same.
Shaeri means “my hair”, “my poetry”, and “my poem.”
in Arabic
"شِعر" (shaer) in Arabic means "hair", "motto", "poetry", "rhyme", and "rhythm".
The first form of Arabic literature is poetry, known in Arabic as "الشِّعر العربي" (ash-shi'ru al-‘Arabyyu)".
Oral شِعر is said to have existed before the 6th century, when written Arabic poetry began to emerge.
In Urdu or Hindi
"Shayari" is a shortened form of the Urdu/Hindi word "shairi," which means "poetry." Shairi refers to poems that contain at least one couplet, or "sher." A "ghazal," the most popular form of Urdu poetry, is composed of many linked couplets.
In Persian
In Farsi, the word "شعر" can mean “poetry”, but when pronounced in a certain tone or context, it can also sound like a poetic question: “Are you a poem?”
"شعر" (poetry) in modern Persian is an incredibly rich and vast literary genre, comparable to that of any major world language.
Some pieces dating back to the 8th and 9th centuries bear witness to its early existence.
When we created Shaeri, we were deeply inspired by the idea that hair could be intimately connected to poetry.
We truly believe that while our hair might be the most visible part of who we are, it is also deeply tied to our inner spirituality and emotions.
We added the “i” at the end — Shaeri — meaning “my hair”, “my poem”, or “my rhythm”.
Their gaze is dark, and there’s something unique about them…
When you try to tame them, they turn wild.
When you try to make them pretty, they become free.
