At Shaeri, we love to shine a light on the amazing people behind our team. Behind our content, videos, and tips are passionate, committed… and inspiring women. Today, it’s Nara, content creator and haircare expert at Shaeri, who’s speaking up.
Who is Nara?
At Shaeri, she brings our TikTok presence to life with authenticity, blending education, humor, and haircare expertise. But today, we want to share her story. A testimony that will resonate with anyone looking for haircare made for textured hair.
A first hair memory that marked her
"What I remember most are the moments when my mom used to do my hair as a child. To be honest, it wasn’t always easy: I’ve always had a sensitive scalp, so it often ended in tears. But looking back, I now feel real tenderness toward those moments. They were full of care, patience… and love."
These memories, familiar to many, reflect more than just a beauty routine. They speak of transmission, rituals, and that unique relationship we have with our hair — a balance between pride and struggle, pain and care.
These early experiences often guide our search for textured haircare that truly meets our needs.
Her grandmother’s hair tip
"She always told me: you have to listen to your hair."
A simple but powerful tip. For Nara, it means paying attention to her hair’s needs every day. When her hair feels dry, she applies a bit of oil in the evening, especially to the ends. And when her curls lack definition, a touch of the Crème de Soin brings them back to life.
A ritual of listening, care… and confidence. A precious example for anyone looking to adopt a gentle, effective haircare routine for textured hair.
Nara’s favorite Shaeri products
If she had to choose just one? The Soin Lavant.
"I love its soft texture and ultra-sensory scent. It leaves my hair super supple while defining my curls perfectly — without ever weighing them down. It’s my must-have in the shower."
But that’s not all. She swears by the Pure Scrub — a scalp exfoliant made with Aloe Vera, sea salt, and lemon essential oil — to gently purify her scalp.
"It gives such a fresh feeling and perfectly preps my hair for treatments. It completely changed my routine."
These two products are pillars in her textured hair routine, which she adjusts depending on her scalp or curl pattern.
Nara’s essentials
Crème de Soin: to hydrate and redefine curls anytime during the day
Soin Lavant: her go-to for a clean, fresh, well-defined base
Pure Scrub: a purifying scrub to detoxify without stripping
Adopting these three is already a great start to a complete, sensory, and effective routine for textured hair.
A haircare routine as an act of loveThrough
Nara’s story, we discover more than a profile: a personal, sincere, and peaceful connection with her hair.At Shaeri, we deeply believe that haircare is more than appearance — it’s a moment for yourself, a reconnection, a ritual of softness.
And above all, we believe that everyone deserves haircare for textured hair that honors their uniqueness and reveals their natural beauty.
Want to try Nara’s routine?
Find all her essentials in our online shop.→ And to follow her videos: check out our TikTok account.
