Tiffany Buathier, Founder of TheNewWell !

So, tell us Tiffany, who are you?
 
 

I am a mother of 2 children and the founder of The New Well magazine and festival. I am from Nice but live between Paris and Nice.

Tell us a bit about The New Well?

 
Originally, The New Well was called The Good Live! An Instagram account created to help people better live through the lockdown by sharing a daily Live program... Then we grew, and I turned it into a magazine and an agency.
With the project of founding a festival, I decided to change the name to THE NEW Well!
 
 
 
 
 
 
 
 
 

From the genesis of the festival

 
For many years, I had the desire to create an event! I find that today it is difficult for a brand to be both digital & physical and that for the public it is difficult to sort through, to understand... Everything goes fast... Very/too fast!
The brands I showcase, often niche, feel lost in too large a professional fair but also need public visibility.
I thought it was interesting to create a hybrid format that speaks to both the public and professionals! 
 
 
 
 
 
 
 
 
 
 

At Shaeri, we talk about hair: tell us about yours?

 

I love them but they are unmanageable! My grandmother is from Madagascar, I have her hair not really straight, not really curly, not really frizzy… In short, it took me many years (and bad experiences) to know what suits me!

A panther fringe at 7pm at Tony and Guy (at the time it was really cool) but I lasted... 5 days.

A little hair tip?

 

Use a silk pillowcase and really good products... Shaeri :)

 

Shaeri ❤️ Tiffany

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